New campaign – Old Hollywood, new boundariesWe’re doing things differently. With our new campaign, we’re making a powerful statement against boundary-crossing behavior. Not vague posters with empty messages, but images that confront, provoke, and start conversations. We use the aesthetics of old Hollywood: classic pulp posters, recognizable archetypes, iconic looks. But the roles are reversed. The characters take the floor – and the weapon – in their own hands. Not to shock for the sake of shocking, but to show how absurd it is that unwanted behavior is still normalized today. This campaign is a form of proactive prevention. It focuses not on the victim, but on the behavior. It calls it out, names it, and flips the power dynamics. The exaggeration and humor are deliberate choices: not to trivialize, but to reflect. Because sometimes exaggeration is the only way to make visible what otherwise remains silent. What does this campaign aim to achieve?Awareness. Conversation. Change of norms. We want you to be startled. To laugh. To feel uncomfortable. And above all: to talk about it. At the coffee table. In team meetings. On the work floor. Because true social safety doesn’t start with an incident – it starts with clear boundaries.
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